Ground Transfers: Operating in the Ground Transport sector, Aura can complete any type of journey from Long Distance transfers and tours to short journeys for special occasions. We saw a gap in the market between a normal taxi service and the high end chauffeur provider, Aura Journeys service is based around offering a high level of service using executive vehicles and suited chauffeurs at affordable prices. Whilst price is important to all travellers it does not rank as one of the top deciding factors for deciding on how you travel, 75% of Business travellers base their decisions on; 1. Traveller & Vehicle Safety 2. Availability & Ease of booking 3. Convenience of Payment methods
Offering the client a service which is built around their needs Aura has built up a brand which meets passenger expectations. This is done through seeking regular feedback from clients and drivers allowing the service to continually evolve.
Wedding Sector: The Wedding Car market has evolved over the last 10 years, the church is no longer the preferred option. Hotels are number one followed by the church then the registry office, this has changed the wedding car market towards a more cost-effective service. With the UK Wedding Market worth around £3 billion per year and the cost of a wedding around £12k, the opportunity to offer a modern wedding car service as an alternative to the traditional classic and vintage offerings at competitive prices will grow as the market continues to evolve.
So, how big is the market? Some key facts…
- The Ground Transport industry in the UK has an annual turnover of £9b, and is expected to grow over the next 5 years at around 1.3%
- Global Business Travel Association Figures
- 2015 Business Travel spend + 7%
- 2016 Business Travel Spend +6%
- UK Wedding market is worth around £3 billion per year with the collective cost of a wedding day around £12k, and the average spend on a wedding car at £308.00.
Who are our customers?
Aura Journeys’ client base ranges from local to multinational companies, Local and National Government Departments and the Ministry of Defence. Those Private clients wanting to start their holiday in the right way or have a journey that they want to arrive in comfort short or long distance. The services offered are available to anyone, offering massive opportunity to grow and develop the business within your territory using our network of national clients. Targeted local advertising will increase the business profile in your territory driving enquiries and starting relationships to build the Aura Journeys reputation in your area.
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